Amazing download numbers from App Turbo promotion

This post should be very interesting for all mobile application developers that struggle reaching new users, we don’t usually publish our marketing info but this campaign was really exceptional so we decided to share the information.

A month ago we were approached by App Turbo with an interesting offer to publish CRYPTICA in an “App of the day” campaign; the concept is simple and well known – giving away free copies for 24 hours and hopefully reaching new users and improving the rating in the AppStore and Google Play. A double-platform promo was scheduled on April 22 (targeting both Android and iOS).
We were expecting several thousands of downloads but when the campaign began we were amazed from the traffic.

As you can see in the graphs below the number of downloads reached more than 200,000 in one day with more than 300 ratings / comments on the markets and many emails to our support service from players asking for additional features.

Daily device installs on Android


Daily device installs on iOS

Most of the downloads came from European countries such as: Germany, Italy, Spain, Netherlands, and Sweden. But a lot were also from Canada and Brazil.
Overall the campaign was a huge success since most of the players before the campaign came from US and now we see very nice purchase numbers coming from Europe. 


5 comments:

  1. Any more feedback on this? Did the new numbers persist or you see some new trend?

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    1. The numbers persist for a week because our store rating had improved, then it went down but was still 30% better than before.

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  3. Thanks for sharing! Can I please ask whether you selected lots of different countries in which to promote CRYPTICA? Or was it just a deal where Appturbo promoted CRYPTICA in all the countries where they have a presence? Thanks in advance!

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    Replies
    1. They promoted in all the coutries, but we didn't try too ask them, maybe it's something they can also do.

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